This week, Electronic Arts announced that they would not be presenting a keynote speech at E3 this year, gaming’s biggest conference. Instead, the company are hosting their own event the weekend prior, with a fancy presentation coming on the final day.
There are a lot of doomsday type worries because of this announcement? Is it the end of E3? Will more big compainies run away so they aren’t lost in the big shuffle.
Settle down everyone and breathe. This temporary split is good for everyone.
Let’s look at EA first, who know now that they’ll have some big announcements coming before E3 and will be the sole focus for that week before the event. That’s a big push, especially if they have something significant to say and in their minds it could elevate their conference.
They’ve seen Nintendo use the directs to quietly move away and combined with them possibly taking an incredible amount of attention with a possible console reveal, it’s a good time to move aside a little.
As for E3, they aren’t really weakened by EA’s lack of presence. It’s still the biggest event for consumers and corporate people, it will still have some huge reveals that people will talk about for weeks and will still have everyone talking about it growing again as the event for video games.
It’s not been halted by Nintendo not being there, in fact it’s only strengthened so something like EA stepping away will not be a monumental blow.
It’s also great for consumers, who get to be fed some news early about some potentially interesting releases like Mass Effect: Andromeda. It also means we don’t have to sit through some abysmal talk about mobile games or the next sports game yet again. We already know, it’ll be an update from last year, thanks for the EA, the people who care will have found that out already.
The worry for some will be that it prompts more companies to move away for announcements, which they kind of do already. Neither Microsoft or Sony save all their big stuff for E3 and while they do drop some bombs here, they do at Gamescom and PSX too so it’s not like E3 is the be-all and end-all already.
In fact, drip feeding us info throughout the year could be an interesting idea. They could get us hyped about something when there’s nothing else to compete with, focusing the attention on that product and that only sounds like it’s good for business.
And that’s what it’ll come down to but don’t fret, E3 isn’t going away any time soon. Hopefully EA will, but that might be wishful thinking.