E3: The hype machine that never quite meets expectation

A new Crackdown is pretty exciting but there wasn't too many surprises this year.  Source: Microsoft

A new Crackdown is pretty exciting but there wasn’t too many surprises this year. Source: Microsoft

As the dust begins to settle from one of the biggest gaming expos in the world, we can now begin to pick at the pieces to see what was actually announced. This year there was more hype surrounding the event than the past few years combined, with new consoles on the market people were desperate to see what the next few years had in store but despite good efforts, it never quite met those high expectations.

Microsoft arguably came out with the most surprising stuff, no-one had predicted a new Crackdown which was welcome and there were some nice showings from Sunset Overdrive and the Halo Collection. There were some other little highlights but they never had that one extra knockout punch that got everyone off their seats and if they had that cracking new IP announcement they’d have knocked it out of the park.

I personally loved this, more of this please.  Source: digitaltrends.com

I personally loved this, more of this please. Source: digitaltrends.com

Sony on the other hand came out with less big hitters to just confirm what we already knew. Uncharted was nice to see, showing actual Lycanthropes in The Order: 1886 added much more excitement to the game and the new From Software game BloodBorne could be very interesting. Again, small little bits like Little Big Planet 3 and Grim Fandango (which I can’t wait for) were good additions but they never had that killer blow and they really tailed off any momentum with the dull speech about PlayStation TV.

The Nintendo Direct was a little low key, there were some nice surprises like Star Fox but they didn’t release anything else that wasn’t at least partly expected. Ubisoft pretty much showed off everything they have already revealed and whilst they looked exciting, their big Rainbow Six surprise never quite hit the heights of the Watch Dogs reveal.

Trailers should be taken as representations, especially after Watch Dog's downgrade.  Source: stealthybox.com

Trailers should be taken as representations, especially after Watch Dog’s downgrade. Source: stealthybox.com

There’s also a note to take from all we’ve seen, especially with games nowhere near close to release that they could be completely different once they actually hit the market. With Watch Dogs relatively obvious graphical downgrade as an example, we shouldn’t get too hyped about something we aren’t certain about.

E3 saw some nice highs this year but yet again the hype was much bigger than anything that actually happened. It’s not the be-all and end-all that it used to be, Gamescon in Germany is arguably just as important and even then, publishers prefer to announce games on their terms across the internet now rather than wait for one big conference.

It’s a shame that something like this could be a thing of the past in the not so distant future but whilst it’s here, people will keep tuning in. There will always be something for everyone, there will always be a few nice surprises but the hype machine ensures that despite any kind of out-there reveal the show in its entirety will never quite meet the unrealistic expectations of gamers.

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